OUR STORY

Obsession turns to passion.

Hi, I’m Chad, the founder of Optimized FR. As a paramedic and flight paramedic with over 20 years’ experience, I have experienced all the highs and lows of being a first responder, along with the long hours and weeks that turn into months. I’ve struggled with all the common issues: poor sleep and diet, mental health issues, or relationship issues stemming from all the above. It’s not an easy life, but I have learned a lot along the way. Throughout the years I have been obsessed with optimizing with supplements, nutrition, and exercise. I have definitely not been perfect and I have stumbled and fallen on many occasions. But, I keep getting back up and dusting myself off. In the process of being a supplement junkie, I have found many things that work and what doesn’t. I pour through research and have tested and continue to put the pieces together, but over the years the goals have changed. When I was younger, it was all about being small and trying to get jacked. As time has gone on, it has morphed into being strong mentally as well as physically, aging well, and being overall healthy so I can be around for my daughter for a while. I have taken this culmination of experience to form Optimized FR, a brand for first responders to elevate their health and wellness to the next level. I hope you come alongside us so we can help you become the most Optimized First Responder you can be.

Chad

Bright living room with modern inventory
Bright living room with modern inventory
people walking on street during night time
an ambulance driving down a city street at night

Our Promise to you:

In the demanding world of first responders, every day is a testament to your unwavering commitment. You're on a unique journey that not many can or are willing to understand. It's not always easy, but you persevere, driven to help others and make your community a better place. At Optimized FR, we understand the challenges you face, and we're here to fuel your journey. Dedicated to delivering top-notch nutritional products, we exist to support you on that journey. Our goal is to ensure you have the strength and stamina to face every challenge. Your strength, health and wellness is our passion. Wherever you go, whatever you aim to achieve, regardless of the discipline you chose to serve your community, let Optimized FR be your steadfast companion on the journey to your best self.

a police car driving down a city street at night
red and black helicopter photograph