Obsession turns to passion.

Hi, I’m Chad. The founder and one man show behind Optimized FR. With over 20 years as a paramedic and flight paramedic I have experienced all the highs and lows of being a first responder. The long hours and weeks that turn into months. I’ve struggled with all the common issues. Poor sleep and diet, mental health issues. relationship issues stemming from all of the above. It’s not an easy life. I have learned a lot along the way though. Throughout the years I have been obsessed with optimizing with supplements, nutrition and exercise. I have definitely not been perfect. I have stumbled and fallen on many occasions. But I keep getting back up and dusting myself off. In the process of being a total supplement junkie I have found many things that work and what doesn’t. I pour through research and have tested and continue to put the pieces together. Over the years the goals have changed. When I was a wee young lad, it was all about being small and trying to get jacked. As time has went on it has morphed into being strong mentally as well as physically, aging well, and being overall healthy so I can be around for my daughter for a while. I have taken this culmination of experience to form Optimized FR. The brand for first responders to elevate their heath and wellness to the next level. I hope you come along and let me help you become the best version of yourself.


Our Promise to you:

In the demanding world of first responders, every day is a testament to your unwavering commitment. You're on a unique journey that not many can or are willing to understand. It's not always easy, but you persevere, driven to help others and make your community a better place. At Optimized FR, we understand the challenges you face, and we're here to fuel your journey. Dedicated to delivering top-notch nutritional products, we exist to support you on that journey. Our goal is to ensure you have the strength and stamina to face every challenge. Your strength, health and wellness is our passion. Wherever you go, whatever you aim to achieve, regardless of the discipline you chose to serve your community, let Optimized FR be your steadfast companion on the journey to your best self.