About Us

Optimized FR was built with one mission in mind: to help first responders Rescue their Potential.

We’re more than just a supplement company, we’re building a movement dedicated to improving the health, performance, and longevity of those who serve on the front lines. Created by a first responder, our mission is simple: offer clean, effective, and research-backed supplements specifically crafted to meet the real-world demands of shift work, stress, and sleep deprivation that our community faces daily.

Every product we offer is designed to support what we call the Core 4. Those are sleep, nutrition, exercise, and mental health, because true optimization starts with the basics. Whether you're suiting up for another shift, winding down after a long one, or looking to build a stronger foundation, Optimized FR is here to help you perform at your best, on and off duty.

We don’t chase trends. We cut through the noise and deliver what works. Trusted by those who live it. Built for those who need it.

Who Is

Optimized FR

Founder Bio - Meet Chad

Hey, I’m Chad, paramedic, gym junkie, supplement nerd, and founder of Optimized FR.

I’ve spent over two decades in the field working alongside medics, firefighters, cops, dispatchers, and nurses. I’ve chased the chaos. Critical calls, long shifts, and the kind of exhaustion you can’t quite describe to anyone outside the job. Like most responders, I’ve run on caffeine, sarcasm, adrenaline, prayers and whatever food I could grab in between calls. I know what this job takes out of you, and I’ve lived the toll it can take on your body, your mind, spirit and your overall well-being. From burnout and brain fog to anxiety and just feeling off, I’ve been there. Getting my shit together didn’t happen overnight, but it started with taking ownership of my health, one step, one day at a time. It’s not always going to be 100%, life ebbs and flows, but I’ve learned, and continue to learn how to stay grounded through the chaos.

With over 30 years of experimenting with and researching supplements it evolved into something deeper. Figuring out how to feel better, perform better, and stay sharp under pressure.

I’ve been down the rabbit hole of research, ingredient quality, and real-world performance of supplements well beyond just the typical gym bro bodybuilding crowd.

Optimized FR is the culmination of years of experience, passion, and purpose. I’m not here to sell hype. I’m here to serve those who serve.

These aren’t just supplements. They’re part of a mission: To help you rescue your potential, so you can keep showing up strong, sharp, and ready for your family, the career and your crew.

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